A website should offer more than a short introduction to your business and products. It should also contain information about other matters, other than displaying your business name and logo. One solution you might think about is copying your competitor’s website. This wouldn’t be good for branding, though.
Understanding how your website works to influence user experience is important. This lets you find out if there are any errors you need to resolve. Slow loading times, missing pages, and wrong linking are generally some of the problems encountered in web design. Finding solutions for them is only the first step to making your site more user friendly. Another thing to look at is the functionalities your visitors are looking for.
Decide on a more practical solution to act on using the data from your web analytics. Use it to determine which pages are making visitors leave for other websites. Discuss them over with a web design company to find out about web design solutions you can use. Specialists will go over your site using the analytics to measure how different factors are affecting its performance.
Studying Customer’s Navigation Habits
A simple navigation makes browsing easier. Use analytics data to determine which areas your customers find hard to use. Use this to study which types of headers and categories encourage users to browse more. Filters that let users choose which products they want to view also help. They can immediately find what they need without having to view hundreds of items page by page.
Considering Mobile Web Solutions
It’s no longer enough to have a website you can view only from the computer. People owning smartphones, tablets, and other digital devices are increasing each day, making it necessary to have a mobile website or an app. Designing a mobile site, however, is a matter you should discuss with savvy web designers. Although responsive web design is the popular choice, analyze whether other solutions will work better. Doing so will help you provide a better user experience.
Experimenting with Different Layouts
It’s important for a website to have a unique look. This sets your site apart from your competitors, allowing your brand to become more prominent. Look at the popular trends, such as a single-page design, large picture backgrounds, and infinite scrolling. Determine which one will help you achieve your marketing goals. These can offer new design ideas to increase your site’s traffic.
Interweaving Interactive Graphics
A website becomes more appealing and understandable when you use graphics. These can be heavy on the bandwidth, though. Look for graphics that don’t take too long to load. Design them using programs providing support for different multimedia formats. Check with web designers about GIFs and other interactive animations that doesn’t use hard-to-load scripts. This will help create illustrations that immediately grab attention and direct visitors to specific pages they need to access.
Testing the Usability of Your Website
A/B testing, a basic tool useful for website analysis, is useful in comparing two versions of a web page to gain insights on user behavior. Experiment on arranging specific elements, such as calls to actions, forms, and headlines to learn what users find easier to use. You can use it to determine which placement directs the attention of your visitors. Conduct testing with web designers to find out which version is more helpful in increasing conversion rates.
Check out different web design services you can use to solve issues with your website. Getting an audit done, for instance, will expose the areas you need to improve on.