Whenever there’s an upcoming trade show, businesses busy themselves with all the necessary preparations. Among these include setting up booths and decorations.
Where many enterprises fall short, though, are the giveaways. People like freebies, which is why you should always have promotional items at hand. When you have stuff to present every visitor in your booth, you engage a large customer base and generate a buzz for your brand. With the right items, you can ensure your success at a trade show and people will remember your company.
So, what are the must-have items in your next trade show gig? Here are five of them:
Although the effect is not long term, some candy and other tasty treats do bring a lot of people in your booth. Add a coffee machine or offer tea and you can draw a crowd at the span of the show. Whenever there are people in your booth to get a drink, you can talk to them and pique their interest about your brand.
No trade show is ever complete without a giveaway T-shirt with custom embroidery. Tees have a lasting value, as people will wear it (given it has a good design) for quite a long time, thus promoting your brand.
Trade shows often give out a lot of items, but very few provide bags for the attendees to put their goodies. A reusable bag provides a good item they can take and use almost anywhere for different purposes. Especially when UK supermarkets can no longer provide plastic bags come 2015, a reusable, eco-friendly bag can be of use to your customers and provide an impression that you run an environmentally-friendly business.
Lately, lanyards have been quite popular at trade shows – and that’s for good reason. Like the reusable bag, a lanyard is useful long after the event, especially when you have a lot of keys to hold together.
Notebooks are quintessential items at trade shows. Whenever there are speakers, it pays to write down important parts of the speech for future reference. Give your audience pocket-sized ones and they’d love your booth for it.
Promotional items are a great technique to draw more people in your booth. Get these items for your next trade show appearance and see good results.