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5 Essential Promotional Items for Trade Shows

Whenever there’s an upcoming trade show, businesses busy themselves with all the necessary preparations. Among these include setting up booths and decorations.

Where many enterprises fall short, though, are the giveaways. People like freebies, which is why you should always have promotional items at hand. When you have stuff to present every visitor in your booth, you engage a large customer base and generate a buzz for your brand. With the right items, you can ensure your success at a trade show and people will remember your company.

So, what are the must-have items in your next trade show gig? Here are five of them:

Treats

shirtAlthough the effect is not long term, some candy and other tasty treats do bring a lot of people in your booth. Add a coffee machine or offer tea and you can draw a crowd at the span of the show. Whenever there are people in your booth to get a drink, you can talk to them and pique their interest about your brand.

T-shirts

No trade show is ever complete without a giveaway T-shirt with custom embroidery. Tees have a lasting value, as people will wear it (given it has a good design) for quite a long time, thus promoting your brand.

Bags

Trade shows often give out a lot of items, but very few provide bags for the attendees to put their goodies. A reusable bag provides a good item they can take and use almost anywhere for different purposes. Especially when UK supermarkets can no longer provide plastic bags come 2015, a reusable, eco-friendly bag can be of use to your customers and provide an impression that you run an environmentally-friendly business.

Lanyards

Lately, lanyards have been quite popular at trade shows – and that’s for good reason. Like the reusable bag, a lanyard is useful long after the event, especially when you have a lot of keys to hold together.

Notebooks

Notebooks are quintessential items at trade shows. Whenever there are speakers, it pays to write down important parts of the speech for future reference. Give your audience pocket-sized ones and they’d love your booth for it.

Promotional items are a great technique to draw more people in your booth. Get these items for your next trade show appearance and see good results.

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Julia Taylor

Julia Taylor

Julia is a business management graduate from Preston. She is currently an analyst at a multinational company with a branch in the area.

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0 commentsJuly 31, 2014 at 1:42 amThe Daily News

Could Your SQL Server be Slowing Down the Production Process?

serverThe industry of database management and other technology-based processes continues to flourish as many businesses need whatever advancements that may speed up their operations. To keep a competitive stance, however, you need to maintain fast and productive processes. You need to get your clients hooked up with your reliable processing and secured data storage.

There are, however, a few bumps on your road to success, such as a slow SQL server. If you’re wondering why it takes forever for your SQL to process, here are a few reasons experts have observed over the years:

1. Your system requires a customised power plan rather than a balanced one.

With a slow server, your system reduces production output and efficiency in the business. You can adjust your power plan, allocating enough resources to specific transactions. Through a balanced power plan, your Windows regulates the power to the CPUs to save energy, resulting in energy-efficient computing. This does have its limits, as you might lack a few resources that you need for a few transactions.

For SQL database administration, dbaservices.com.au notes that if your system processing rate slows down, this can have a domino effect. There are reduced concurrencies due to increasing queries, which may cause a deadlock. This will cause delays in your company’s transactions and operations.

2. Your default parallelism setting needs some adjustments.

As experts say, parallelism is a vital feature of the SQL Server database engine. It is a crucial component to develop better performance for larger numbers of queries. A default parallelism setting, however, causes performance problems in some cases, and the practical solution for this is to adjust the settings to appropriate values. Instead of getting rid of parallelism, your goal is to identify the right balance between parallelism and concurrency. To accomplish this, experiment, monitor and adjust when needed.

3. You need to identify the right setting for max memory.

As the Max Server Memory setting is responsible for many problems, adjusting it to a functional setting can ease the transactions and processes in queue. One way to identify which option is best for your max memory is to set it to a lower value that you think your system needs. After the adjustment, monitor the free memory on the server, and figure out how much memory the other processes can use. Along with an increased buffer pool, you can now identify how high you can bump the max server memory.

To sustain a successful business, don’t let your systems suffer from an SQL Server that bogs down, and unsupported hardware and software technologies. With efficient and secure SQL servers, make sure to present your clients monthly retainer packages for fast response on urgent issues. By letting your clients know your efforts, you can keep long and progressive business relationships.

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Jenny Bey

Jenny Bey

Jenny Bey put up a spa resort in California recently. She spends some of her free time visiting the home for the aged near their place.

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0 commentsJuly 30, 2014 at 5:03 amTech 101

Highlighting Safety in the Workplace

One of the leading causes of efficiency disruption in the workplace is accidents. When they occur, productivity can either be significantly slowed down or altogether halted. Workplace accidents are tantamount to decreased production and loss of profit. This is why workplace safety must be a op priority at all times.

Noted printers BSprint.com.au explains that the Take 5 book is essential, as the problem is that you cannot rely on workplace safety precautions provided by the company alone. For those steps to be effective, however, a deep-seated culture of safety must be engrained in every employee and staff of all levels.

work safetyHere are some of the most important notes to remember to keep the workplace a safe and accident-free environment:

Place a premium on alertness

Always be aware of your surroundings. The workplace is a place for productivity, not for disorganisation. Know your job and which parts of the environment carry potential risk factors. When you are aware of the hazards, you can avoid them and take the necessary precautions when they are unavoidable.

Take a much-needed respite

Taking regular breaks keeps you fresh throughout the workday. This will make it less likely to be involved in untoward accidents. Most work-related injuries are caused because of an excess of stress and fatigue leading to carelessness while working.

Wear protective equipment

Protective gear and equipment must be worn at all times—most especially in high-risk vicinities. Should untoward incidents occur, it is best to always have the proper gear to lessen the amount of bodily harm employees can incur.

Know the floor plan

Take note of emergency exits as a precautionary measure. This lessens the effects of panic during emergency situations when you may need to vacate the premises of the workplace. Employees can lead themselves and co-workers to safety.

Report safety lapses

Safety concerns must be addressed by the management. As such, the responsibility of reporting possible safety lapses falls upon the shoulders of employees.

Always maintain a safety first mindset when in the workplace. When safety is foremost on the minds of employees and management alike, further productivity and much smoother business operations can be expected.

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Jenny Bey

Jenny Bey

Jenny Bey put up a spa resort in California recently. She spends some of her free time visiting the home for the aged near their place.

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0 commentsJuly 28, 2014 at 4:37 amThe Daily News

Taking the Spotlight: How to Look Like a Business Executive

car rentalExecutives are known for their knowledge of their industry. They are considered to be the cream of the crop, which means they have to look and act like one. Here are four ways to establish that executive impression on you:

Drive and Ride on Corporate Vehicles

The cars that executives typically drive when they are going around are the high-end, luxurious ones to show their class. According to Aries Car Rental, “When considering corporate cars, you likely want to make sure that you are getting a vehicle that reflects the personality and look of a corporate client.” Strive to get that authoritative ride. A survey shows that 27% of influential bosses prefer SUVs than pickup trucks (9%), sports cars/convertibles (8%) and minivans (5%).

Be Prim and Proper

There is no better way to look sophisticated than dressing like one. You wouldn’t see any executive in their office without wearing formal attire. For women, that means wearing the right make-up and keeping their hair in place. Clothes should fit well and not too tight nor too loose. More than half of the executives prefer business casual in navy blue colour.

Lessen the Emotions

Executives are known for their professionalism. Taking a competitor or employee personally is not how you should do things. Strive to be approachable and engage with others professionally. Learn to blend with others without investing too much class.

Think and Talk Intelligently

It is critical how you think and how you speak. As an executive, you cannot just speak what you think. Be mindful of the words coming out of your mouth as it may lead to a negative impression. The more sensible you are, the more superior you look. Don’t dominate your audience; converse with them and let them talk. Being too much bossy is way out of line.

Most people commonly judge the appearance first over other factors. But it is how you act as an executive as well, not just how you look like one.

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Julia Taylor

Julia Taylor

Julia is a business management graduate from Preston. She is currently an analyst at a multinational company with a branch in the area.

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0 commentsJuly 27, 2014 at 4:33 amThe Daily News

Debunking Myths about Property Investment

property investmentMany Australians grow their wealth in the real estate industry. This makes sense, as the population keeps increasing in major cities, like Perth, and suburbs are continually being converted into communities. It’s quite clear how supply tries to keep up with the spiralling demand through re-zoning. With more people, the need to create living environments is greater.

Despite the new developments in Perth suburbs, many are still hesitant to enter this lucrative endeavour. Understandably, every business involves some level of risk, but in the case of property developments, conventional wisdom and erroneous beliefs are the usual roadblocks towards making an investment.

If you’re afraid to take a leap of faith in real estate, you need to forget about these popular myths to see the real opportunities in this venture:

Debt is a Dirty Word

Australians don’t like the word “debt,” but getting a loan is not necessarily a bad thing. As a matter of fact, there are several advantages debt can bring you. Having financial muscle to build a unit in a thriving subdivision and tax benefits are only two of the reasons borrowing money could pay dividends later on. The key is to improve your real estate knowledge to become a savvy investor. You can only develop an eye for appreciating assets by equipping yourself with sufficient know-how in the business.

You’re On Your Own

Success means hard work, but you don’t have to carry the load all by yourself. No landlord or investor has made their first million without the assistance of experts. Professional advisors are your mentors to help you calculate the risks and make sound decisions. A premier property development team can guide you towards choosing the most appropriate type of subdivision unit to build.

Diversification is the Only Road to Millions

While diversification is the secret to expanding your property portfolio, you can still stick to a single niche to reach success. Staying in one sector allows you to hone your management skills in this particular field, which helps you make smarter business moves.

Start small by turning your property into a goldmine. Renting out an extra room or flat is a relatively easy venture to get the hang of managing property investments.

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Julia Taylor

Julia Taylor

Julia is a business management graduate from Preston. She is currently an analyst at a multinational company with a branch in the area.

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0 commentsJuly 26, 2014 at 5:20 amThe Daily News

Breathe Easily: Allergy-Proofing Your Home

For some people, medications are sometimes not enough to control allergies. Whether you’re allergic to dust mites, mould or pollen, keeping allergens under control is a necessity. While allergy proofing won’t eliminate all the allergens in your home, it can help you breathe more easily and feel better.

Here are a few ways to combat allergens and create a cleaner and healthier home:

Replace Thick Drapes

Avoid thick curtains with plenty of folds and pleats, as they trap dust and allergens. Replace heavy drapes with lightweight and washable fabrics. The Blinds Gallery also suggests using vertical roller blinds and shutters, as they collect less dust and are easier to clean. If you insist on using curtains, however, vacuum and wash them frequently.

Monitor the Humidity

Keep your home’s humidity level below 50 per cent with an air conditioner to reduce dust mite and mould growth. You can also use a dehumidifier to lower the humidity inside the house. If you don’t have air conditioning, however, keep your house well ventilated.

Vacuuming the floorUpgrade Your Cleaner

Clean floors and upholstered furniture using a vacuum cleaner with a HEPA filter or a double bag. This type of vacuum traps tiny particles and captures more allergens than other vacuum cleaners. Avoid shampooing carpets and area rugs, as this is not an effective means of getting rid of allergens.

Control House Pests

Fix leaks and seal wall cracks and floor gaps to avoid pests like cockroaches from getting into your house. Cockroach droppings have a protein that is a main asthma trigger. Make sure to clean the house regularly and avoid leaving out dirty dishes after meals.

Keep Pets Out of the Bedroom

If furry pets are making you wheeze, set some boundaries and keep them out of the bedroom. Keeping them in a protected outdoor area will help. Make sure to bathe your pet once or twice a week and keep them off upholstered furniture.

Create an allergen-free home and reduce allergy symptoms with these tips. Know the basics in allergy proofing and follow a basic cleaning schedule.

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John Dunston

John Dunston

John Dunston has been a nutrionist for over 15 years. He has conducted many studies on reducing the obesity rates of American children.

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0 commentsJuly 24, 2014 at 12:42 pmMedical Standard

Making Your Dental Practice’s Presence Known

best dental practicesIt is unfortunate that dental health concerns are not among people’s priorities. Dental practitioners need to come up with creative ways keep patients, both old and new, to keep coming back for dental care procedures.

With so many expenditures, having a dental practice can be hard. Laboratory fees, rent, staff salaries, and other additional costs may seem like a nightmare root canal. Investing in premium dental equipment means having to spend more money.

How do you attract more clients to support your dental practice? Here are some tips that may help give your business a boost:

Advertising

Advertising is an investment that can pay dividends. How will you attract new clients if they do not know you even exist? Most people do not go out of their way to look for dentists. In fact, unless they are experiencing excruciating pain and are in need of immediate dental procedures, they probably will not go to a dentist’s clinic at all.

Online presence

Most people today rely on the Internet for all their needs. If people are not privy to dentists in their area or through simple word of mouth, then they will turn to the World Wide Web.

Aesthetics

Dental clinics need to be attractive and welcoming. While not having much significant impact on the dental practice, having a visually relaxing clinic may make people less stressed during their visits. Bromley Dental Practice notes that a welcoming facility may influence patients to make return visits more likely.

Reputation

Never underestimate the power of word-of-mouth; it makes reputations. When patients receive the most pleasing dental experience with you, they are bound to patronise your services and you will have loyal patients for life.

Keep these tips in mind to enhance your practice’s image and reputation . With a little time, you should be able to see a significant rise in business and your dental clinic will be a thriving business with a steady stream of clients.

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John Dunston

John Dunston

John Dunston has been a nutrionist for over 15 years. He has conducted many studies on reducing the obesity rates of American children.

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0 commentsJuly 15, 2014 at 1:09 amMedical Standard

Lead the Way to Success, Be a Good Boss

employeesWhen you finally start your own business, you should know that you are the captain of a ship setting sail. As this is an investment, you want to get the most out of it. But, no business can ever reach success without the help of employees, people who help you become more productive and more efficient in what you do.

Now, such a situation calls for your leadership skills. You direct people now, thus you have to know how to be a good boss. For starters, you should do five things.

Acknowledge

There are times when everything is going well with your enterprise. During this time, let your employees know of the progress. Recognise the efforts of productive employees and offer incentives for their excellent efforts. Acknowledging everyone’s good work in every project shows how much you value being the best in your trade.

Communicate

The way you communicate with your workforce affects teamwork greatly, which is why you should do this properly. Whenever there are criticisms you want to cascade to the employees, do so clearly and professionally. Highlight all concerns and make sure that your enterprise is running like a well-oiled machine.

Comply

Now, you do have responsibilities to the government when you run a business. The UK government often makes changes in different laws. Just recently, you have to follow a mandatory pension scheme already. These things can be quite complicated. Enrolment4U.co.uk advises processing pension regulator auto enrolment with professional assistance, mainly due to the intricacies of this process.

Develop

Hone the skills of your workforce. As their boss, you have to set them up on the road to success. Arm them with all the know-how they need and update them with new information concerning their craft. Let them reach their full potential in your enterprise. This poses a twofold benefit: one, your employees become more adept at what they do, and two, your business benefits from their proficiency.

Motivate

Lastly, know how to motivate your employees. Apart from setting goals, you should know how to drive your employees to fulfil these objectives. Set high standards in terms of output quality and professionalism and you can reap great rewards in your ROI. Whenever there are hiccups, do not single out employees who underperform; instead, find ways to solve their problems and help them strive more.

Do not be the boss that does nothing more than send a dozen emails every day. Lead your employees and see how successful your enterprise can be.

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Julia Taylor

Julia Taylor

Julia is a business management graduate from Preston. She is currently an analyst at a multinational company with a branch in the area.

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0 commentsJuly 12, 2014 at 3:33 amThe Daily News

Eva Mendes Pregnant with Boyfriend Ryan Gosling Child

eva mendes

Photo Credits: nicolas genin from Paris, France | Wikimedia

Eva Mendes and boyfriend Ryan Gosling are expecting their first child together, according to multiple reports.

Mendes, 40, and Gosling, 33, started dating in the fall of 2011 after co-starring in Place Behind the Pines.

The news faced initial skepticism as news outlets gathered independent information. People, Access Hollywood, and Us Weekly later confirmed the story, saying that the actress is already seven months pregnant.

Pregnancy Rumors

The actress recently denied the pregnancy rumors in February, telling Ellen DeGeneres in an interview that the rumors started after she refused to go through an airport’s full-body scanner.

“It’s so ridiculous,” Mendes said, laughing off the pregnancy chatter. “It all started because I didn’t want to go through the scanners at the airport. You know those X-ray scanners, which are really creepy? They basically see you naked, right? And not only that, but there’s a radiation aspect to it, so I always opt out.”

Father’s Day Hoax

Gosling, too, was involved in some baby rumors this year, after a fake Facebook page for the actor posted an update saying that he adopted a baby boy. The Father’s Day hoax fooled at least a million people on the social site.

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John Dunston

John Dunston

John Dunston has been a nutrionist for over 15 years. He has conducted many studies on reducing the obesity rates of American children.

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0 commentsJuly 11, 2014 at 9:47 amFashion & Lifestyle

Restaurant Management 101: How to Handle Your Customers

Sometimes it seems like everyone in America wants to put up their own food truck, diner, or restaurant business. According to the National Restaurant Association, around 900,000 eateries serve more than 70 billion meals and snacks annually. Seems like an easy way of doing business, yes? What many don’t realize is that it’s actually more complicated than most people think. As an owner or manager, you have to be familiar with all factors that affect business.

Get to know who your customers are because your service depends on the type of people who walk through the doors of your restaurant. To monitor the people coming in and out of your business, companies like CountWise.com provide reliable people-traffic monitoring solutions. Hiring experts will help you develop and improve your customer service solutions, leading to overall improvements in the restaurant’s operational efficiency and profitability.

Customer Service and Proper Etiquette

Busy RestaurantNever forget the golden rule of restaurateurs: The customer is always right. How you handle complaints determines whether or not that particular customer comes back or not. The reputation of a diner or restaurant doesn’t rely on the manager alone. Great customer service starts with the restaurant staff – waiters, cooks, even cashiers and delivery crews.

Some restaurants give out survey forms to determine customer satisfaction levels or to address any concerns about their services. Aside from good food, most customers come back to restaurants because they are satisfied with the service.

Keep track of the people who enjoy and patronize what your business has to offer. You can show appreciation without spending money, like giving personal attention and getting to know your regulars. Customers feel special when owners and managers interact and take time to maybe have short conversations with them. Addressing problems immediately makes customers feel good as well. Acknowledge the problem by talking to the complainant personally and offer a solution.

Every business depends greatly on its customers. To become successful, improve your understanding of customer traffic behavior.

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Natasha Hanson

Natasha Hanson

Natasha Hanson a market research analyst in an Chicago-based firm. She is also a part-time freelance web designer.

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0 commentsJuly 9, 2014 at 5:50 amBusiness Adviser